January 25th, 2006, by Mary Winston Nicklin
Former Starwood Exec Launches New Luxury Hotel Brand: The Crillon
Imagine our delight at hearing the recent industry buzz. After all, the Hotel de Crillon is easily our favorite hotel in Paris, and maybe in the whole of Europe. The perfect location, awash in elegance and history, with dynamite service (these guys know how to take care of you) and pretty swell dining. I’d be happy camping out here for a few days, instead of that Canal St Martin apartment. And this marvelous Palace hotel is to be the flagship of the new Crillon brand, launched by Barry Sternlicht, the former chief executive of Starwood Hotels and Resorts Worldwide. Their mission is to bring Crillon style European elegance to hotels around the world. God bless.
Hotel de Crillon, Official Site
Hotel de Crillon, Five Star Alliance
Do you think that this will change the hotel at all? For the better or worse? I think it is fine the way it is, I wonder what they can do for it.