Move over, Dubai. Europe’s getting its very own seven-star hotel, the Town House Galleria, in Milan. The hotel’s developers opened its doors on Friday, December 15 for the general public to view the premises before the March 2007 opening date. Overlooking Milan’s Duomo Cathedral and La Scala opera house, Town House Galleria is located in the second and third floor of the Galleria Vittorio Emanuele, Milan’s world-renowned historic shopping arcade. After a large renovation, the landmark building still showcases historic architectural features like the hand painted vaulted ceilings and large shuttered windows. The hotel will feature only 24 suites, and promises the highest level of personal service. Currently the world’s only seven star hotel exists in– where else?– Dubai. (The sail-shaped Burj al Arab has been the scene of many ingenius photo ops: Tiger Woods, Andre Agassi practicing their game from the helipad, 692 feet above the Arabian Gulf.)

Old-school luxury hoteliers bemoan this latest marking gimmick of the seven-star hotel; after all, there is no standard worldwide hotel rating system, and European hotels officially can only earn five stars. But apparently this is just the beginning of a new flood of “seven star” hotels which will glut the luxury market as the super-rich elite strive to distinguish themselves among the top-tier echelons of high-rollers. Versace fashion house is scheming to open a dozen worldwide.

Related Articles:
Gridskipper, “7 Star Luxury in Milan”
Reuters, “Milan joins hotel star wars with new top rating”

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