September 22nd, 2008, by Mary Winston Nicklin
Spotlight On: Capella Schloss Velden and the New Breed of Luxury Hotels
“Could the grand hotel of yesteryear be dead?” So begins Sunday’s article in the New York Times Travel magazine, describing the plethora of new hotel brands to hit the scene recently:
At a time when travelers are spoiled for choice, the one-size-fits-all approach of traditional big-hotel service is giving way to ever more tailored experiences. And hotel companies are adapting not by making themselves over but by introducing new brands: 40 in about as many months, including offshoots of major players like Hyatt, expansions from the likes of Gansevoort and the Fountainbleau, and fledgling chains like SLS and Missoni.
One of the highlights of the article? The Capella Schloss Velden– where there is a “restaurant that will open for you in the middle of the night.” Horst Schulze, visionary behind the new Capella brand, is quoted as describing the “little service processes” that represent the new paradigm of luxury hotels. Guests don’t want stiff formality, but they want to be taken care of. An incredible innovation of the Capella Hotels? Doing away with check-in and check-out times, “a notion historically based on what’s easy for the hotel.” To quote Schulze: “Why do we force the customer to do something that’s convenient for us? We should have seen this long ago.”
Kashia: "Would you happen to know if there is gonna be a New"… [Go]
Macheva: "I'd like to know something else about This hotel. Can I"… [Go]
George Alexandrou: "Capella Ixtapa, is the perfect secluded and exclusive resort. When you"… [Go]
George Alexandrou: "Hands down the best beach on the island of Hawaii, the Mauana"… [Go]
Travel guides: "Fans from all over the world want to come and see the"… [Go]
George Alexandrou: "Le Toiny is the hotel of St Barths. With a more"… [Go]
simone greer: "hey garth brooks should come to brisban he is the best country"… [Go]
Anna De Paooli: "This would be the dream of my life!! that I cherish forever." [Go]
anonymous: "The Kristiania Lech in Lech, Austria is missing." [Go]